The Nation’s Largest Retail Bookseller Realizes the Power of MANGA
In this digital age, I am one of the (many) weird people who still have a love for books, especially physical ones, and I make sure to be as regular a consumer of them as I can be. I love many genres. I’m grateful that stores like Barnes and Noble still exist, and I hope they are able to hold out far into the future.
That said, this is Anime Command Center, and a genre that a particular favorite of has recently received some good news – Barnes and Noble will be expanding its Graphic Novel and Manga section in it’s stores…nationwide.
That’s right, this is pretty big news. They’ve announced that the area allocated to such work is planned to literally DOUBLE, in all Barnes and Noble stores, all across the U.S.
It is important to note that this isn’t ALL manga. Popular Graphic Novel series and productions from DC comics and Marvel comics also deserve credit on this occasion, and will also be benefiting from the increased space.
Read More Below!
Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail bookseller and the leading retailer of content, digital media and educational products, today announced that it has expanded its selection of Graphic Novels and Manga to double the size at all stores nationwide. The company said the expansion is due to strong customer demand and the growing popularity of these genres. The expanded section features eye-catching signage on bookshelves that directs customers to series and characters they’ll want to know more about, making for easier browsing and discovery.
The newly expanded selection is perfectly timed with this year’s Get Pop-Cultured with Barnes & Noble campaign, which will celebrate Graphic Novels and Manga with events and promotions including DC Comics Days (July 8-12), Manga Mania (July 19) and Fangirl Friday (July 24).
Barnes & Noble has achieved growth in Graphic Novels and Manga sales over the last 10 years, with a significant surge in customer demand over the last few years. This expansion is a direct result of this rapidly growing demand. This doubling in space gives Barnes & Noble the opportunity to continue to meet the rapidly growing demand for Graphic Novels and Manga by:
- Increasing the selection of new releases.
- Keeping backlist books on the shelves longer.
- Driving sales through eye-catching signage that highlights series and characters for customers to discover, through improved organization of books alphabetically by series for easy browsing and discovery, and through a permanent promotional space to feature top picks in Graphic Novels and Manga, highlighting bestsellers, new releases, can’t miss characters, must-read series, and more.
Graphic Novels and Manga are two genres that independent readers of all ages are coming to and the increased interest is driven by new readers. These new readers are discovering Graphic Novels and Manga for many reasons, including publishers recognizing the growing diversity of new audiences, the growth of new channels like digital comics and online webcomics, as well as events, comic conventions, book festivals, social media buzz and media exposure through movies, TV series, and web series. Additionally, the popularity of the Fangirl movement is driving growth among females with titles like Ms. Marvel, The Walking Dead and Saga presenting heroes for this audience.
Leading the way in Manga series are Attack on Titan (Kodansha), Naruto (Viz), Assassination Classroom (Viz), Fairy Tail(Kodansha) and Blue Exorcist (Viz), with new and hot-selling titles including Tokyo Ghoul, Vol. 1 (Viz), Big Hero 6 (Yen Press), Is It Wrong to Try to Pick Up Girls in a Dungeon?, Vol. 1 (Yen Press), Assassination Classroom, Vol. 1 (Viz) andSeraph of the End, Vol. 1 (Viz).
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